Foodoro
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Foodoro was an online marketplace for specialty artisanal foods, a Y Combinator Winter 2009 startup based in San Francisco. Foodies could ship hard-to-find items, from sesame nut spice chocolate to Philippine-grown rice, from 54 vendors across the country; Foodoro took a 15 percent commission, gave vendors an embeddable e-commerce widget, and ran an affiliate program for food bloggers.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Launch
Foodoro launches on March 10, 2009 as a Y Combinator startup, an online marketplace connecting artisanal food makers with food lovers.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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