Shopgenie
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Shopgenie was a Scottsdale, Arizona-based CRM and customer experience platform for auto repair shops, founded in 2022 by Kieran O'Brien and Cayden Phipps. Its all-in-one marketing platform helped shops streamline customer communications and drive revenue growth: online booking tools, web design, and an AI virtual service advisor called Jasmine. It served over 2,000 shops, and its first institutional investor was TechNexus Venture Collaborative.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Kieran O'Brien and Cayden Phipps found Shopgenie in Scottsdale, Arizona — a CRM and marketing platform for auto repair shops, with TechNexus as its first institutional investor.
- Acquired by Tekmetric
In October 2024 Shopgenie merges with Tekmetric, the Houston cloud-based shop management system backed by Susquehanna Growth Equity, creating a combined platform serving thousands of shops across the US and Canada (Tekmetric 8,000+ shops, Shopgenie 2,000+ customers). Latham & Watkins advised Tekmetric; Ballard Spahr advised Shopgenie.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.