Homely
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Homely was a Mexican cleaning-services startup founded in 2017 by Melina Cruz Villafaña and Edgar Tello. It connected households and businesses with cleaning professionals — unlike its Colombian peer Hogarú (70% households / 30% business), Homely's model was the reverse, 70% business and 30% homes. It was later merged with Hogarú to build a Latin American cleaning-services offering.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Homely was founded in Mexico in 2017 as a cleaning-services marketplace, focused mainly on the business segment.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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