Oma Fertility
The business, the turning points, and the decisions behind them.
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Sections to complete:02 · 05
01 / WHAT IT BUILT
What the company did
Oma Fertility, founded in 2020 in the United States, was a fertility company that blended traditional fertility care with in-house developed artificial intelligence. Led by CEO Gurjeet Singh, it built fertility clinics around AI-assisted treatment, including a product called Oma Sperm InSight that used AI to identify the optimal sperm cell for fertilization during IVF, aiming to raise success rates and make IVF more accessible.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Oma Fertility was established in the United States, combining traditional fertility care practices with AI technology developed in-house by a team of fertility experts, engineers and AI specialists.
- Clinics acquired by Pinnacle Fertility
Pinnacle Fertility added four Oma Fertility clinics, in Atlanta, St. Louis, New York City and Long Island, to its national network; the clinics began operating under the Pinnacle Fertility banner and the independent Oma Fertility entity was listed as permanently closed.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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