Alter
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
An open-source Web3 platform combining 3D avatars and motion capture.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Jonathan Slimak and Robin Raszka found the startup as Facemoji, a plug-and-play platform letting game and app developers add avatar systems to their products.
- Seed funding
The startup raises $3 million in seed funding from Play Ventures, Roosh Ventures, and Twitter.
- Rebrand
Facemoji rebrands as Alter, shifting focus to AI-powered avatars that help creators and brands express their virtual identity.
- Acquisition
Google acquires Alter for a reported sum of about $100 million; the deal closed around August 2022 without a public announcement. A Google spokesperson confirmed the acquisition but declined to comment on terms, and Alter's founders moved to Google.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.