Halla
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Halla, founded in New York in 2016 by Gabriel Nipote, Henry Michaelson and Spencer Price, was an AI 'taste intelligence' startup for grocery retail. Its plug-and-play API used over 100 billion shopper and product data points in three engines — Search (shopper preferences), Recommend (complementary products while shopping) and Substitute (replacement options for out-of-stock items) — to guide shoppers to food they want and grow retailers' basket sizes. In 2021 it closed a $4.5 million Series A1 round led by Food Retail Ventures, with SOSV and E&A Venture Capital participating, bringing total capital raised to $8.5 million.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Gabriel Nipote, Henry Michaelson and Spencer Price founded Halla in New York as a taste-intelligence AI for grocery retail.
- Series A1
Halla closed a $4.5 million Series A1 round led by Food Retail Ventures, bringing total raised to $8.5 million.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.