Monva
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Monva was a North Wales fintech founded in 2018 by Steve Wiley and Stuart Wakefield, former senior executives at MoneySuperMarket, MBNA and Virgin Money. It built an AI-powered smart comparison service — with a virtual money-saving assistant called 'Mo' — to personalize price comparison for credit cards, loans, energy and communications, and to automate switching. Based in Deeside and backed by the Development Bank of Wales, monva raised £502,320 from 799 investors on Crowdcube in 2020 — double its £250,000 target — and exceeded a further £200,000 crowdfunding target in 2021. No shutdown, bankruptcy or acquisition has been publicly reported.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Steve Wiley and Stuart Wakefield found monva in Deeside, North Wales, as an AI-powered smart comparison service.
- Crowdcube round
monva raises £502,320 from 799 investors on Crowdcube, doubling its £250,000 target; launches beta with credit card comparison.
- Second crowdfunding round
monva exceeds a £200,000 Crowdcube fundraising target, ahead of a planned institutional round.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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