OwnTrail
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete:02 · 05
01 / WHAT IT BUILT
What the company did
OwnTrail was a Seattle life-and-career social platform launched in February 2020 by former Zillow executive Rebekah Bastian with co-founder and chief community officer KT McBratney and VP of engineering Carolyn Dunn. It was the 'social timeline of your life': an experience graph of people's life milestones combined with tools and community to help them achieve aspirational goals. It raised about $1.5 million and completed the Techstars accelerator program.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Rebekah Bastian launched OwnTrail in Seattle in February 2020, building it from a converted garage; it raised $250K in its early days and later about $1.5M total.
- Acquired by Teal
In April 2023 Bastian set out to raise with under two months of cash runway; after 30+ VC meetings with no capital, the company was acquired by Miami-based Teal, a job search-and-apply platform that had raised over $11M. Terms were not disclosed; Bastian wrote that 'the market conditions forced me to exit earlier than I wanted.'
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.