FAILDEX失樂園
中文

OwnTrail

The business, the turning points, and the decisions behind them.

Founded2020
Event year2023
FundingUS$1.3M
Some sections are still being researched2 / 4

Sections to complete:02 · 05

01 / WHAT IT BUILT

What the company did

OwnTrail was a Seattle life-and-career social platform launched in February 2020 by former Zillow executive Rebekah Bastian with co-founder and chief community officer KT McBratney and VP of engineering Carolyn Dunn. It was the 'social timeline of your life': an experience graph of people's life milestones combined with tools and community to help them achieve aspirational goals. It raised about $1.5 million and completed the Techstars accelerator program.

02 / FAILURE REASONS

Pending assessment

Material for this section is being gathered and checked. It will appear here once ready.

03 / EVENT HISTORY

Events in the structured record

  1. Founded

    Rebekah Bastian launched OwnTrail in Seattle in February 2020, building it from a converted garage; it raised $250K in its early days and later about $1.5M total.

  2. Acquired by Teal

    In April 2023 Bastian set out to raise with under two months of cash runway; after 30+ VC meetings with no capital, the company was acquired by Miami-based Teal, a job search-and-apply platform that had raised over $11M. Terms were not disclosed; Bastian wrote that 'the market conditions forced me to exit earlier than I wanted.'

04 / CONTEMPORARY REBUILD ASSESSMENT

Difficulty of rebuilding this project today

Material for this section is being gathered and checked. It will appear here once ready.

Rebuild difficultyPending assessmentNot completed
Scoring basisNot completed
ScalabilityPending assessmentNot completed
Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN / AFTERMATH

Pending assessment

Material for this section is being gathered and checked. It will appear here once ready.