rewinery
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Rewinery was a San Francisco-area 'wine-as-a-service' delivery company. Its pitch was simple: amazing wines — red, white and premium bottles from around the world — delivered to your door within the hour, at discounted prices, with free returns.
02 / rewinery FAILURE REASONS
Why it failed
Rewinery shut down after a little over a year with no outside capital. Its former CEO pointed to issues with a key supplier — suggesting simple cash-flow problems — and the company had made its job harder by promising the near-impossible: wine within the hour, 'amazing bottles' from around the world, and free returns. The unit economics never worked.
03 / EVENT HISTORY
Events in the structured record
- Shut down
Rewinery confirmed it had ended its San Francisco-area wine delivery service after a little over a year in operation.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
On November 21, 2013, Rewinery confirmed it had shut down its wine delivery service.
- 02
With no outside capital and supplier problems, the company closed after just over a year.