Nurse Disrupted
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Nurse Disrupted was a Madison, Wisconsin-based health tech startup that built an all-in-one telehealth video kiosk solution. Founded in 2020 by registered nurse Bre Loughlin, a former nursing innovation and project lead at Epic, it provided site-configured kiosks — HIPAA-standard video software, high-speed internet, a one-touch user interface, and fully configured hardware — so that homeless shelters, rural health clinics, schools, prisons, and community organizations without on-site health staff could deliver virtual care. It raised about $2.2 million from investors including HealthX Ventures and Creative Destruction Lab. On March 31, 2025, it was acquired by AvaSure, an AI-powered virtual care solutions company; Loughlin joined AvaSure as Executive Director of Virtual Care Innovation.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Registered nurse Bre Loughlin, formerly of Epic, founded Nurse Disrupted in Madison, Wisconsin, as a telehealth kiosk solution for underserved care settings.
- Seed funding
Nurse Disrupted raised $700,000 from Wisconsin investors led by Kevin Conroy and Mark Bakken.
- Raised $1.5M
The company secured a $1.5 million seed round, bringing total funding to about $2.2 million.
- Acquired by AvaSure
On March 31, 2025, AvaSure acquired Nurse Disrupted for undisclosed terms; founder Loughlin joined AvaSure as Executive Director of Virtual Care Innovation.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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