The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Twitter is the global social-media platform for public self-expression and conversation in real time, where registered users broadcast short posts — 'tweets' — and follow news, culture and public debate as it happens. Created in 2006 by Jack Dorsey, Biz Stone, Evan Williams and Noah Glass and incorporated as Twitter, Inc. in 2007, it grew into one of the world's most influential communications platforms with more than 230 million users. After a chaotic acquisition saga, Elon Musk completed his $44 billion takeover on October 27–28, 2022, took the company private under X Corp., fired top executives including CEO Parag Agrawal, and in July 2023 rebranded the service as X.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Twitter is created in 2006 and incorporated as Twitter, Inc. in 2007.
- Acquired
Elon Musk completes the $44 billion acquisition of Twitter in October 2022 and takes it private under X Corp.
- Rebranded
In July 2023 the Twitter service is rebranded as X.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.