O4S

01 / WHAT IT BUILT

What the company did

O4S (Original4Sure) was a Gurugram, India-based IoT and SaaS startup focused on the supply chain segment, founded by Divay Kumar and Shreyans Sipani. Its software offerings — Supplytics and Original4Sure — were built on product serialization with built-in machine learning and IoT, helping FMCG and manufacturing brands such as ITC, Coca-Cola, Honeywell, AkzoNobel, Mondelez, and PepsiCo digitize and automate supply chains across manufacturing, warehouses, and retail networks, with real-time inventory visibility, brand protection, and retailer trade promotions. It raised $6 million in Series A funding from Think Investments and Venture Highway (after a $2.1 million pre-Series A), had a presence in over 15 countries, and tracked over 500 million unique products. No shutdown, bankruptcy, or acquisition has been publicly documented.

03 / EVENT HISTORY

Events in the structured record

1. 2016
   Founded

   Divay Kumar and Shreyans Sipani founded O4S (Original4Sure) in Gurugram, India, as an IoT SaaS startup for supply chain solutions.

2. 2021
   Raised $6M Series A

   O4S raised a $6 million Series A round led by Think Investments with participation from Venture Highway to expand across North America and Southeast Asia.