OrcaSmart Group
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
OrcaSmart Group was a Centerport, New York B2B company founded in 2017 by CEO Shu Wang. It operated an online packaging marketplace connecting packaging suppliers and brands worldwide: the platform helped brands discover packaging options and connect directly with suppliers, optimizing procurement with manufacturer-direct pricing, and also supported brands transitioning to sustainable packaging materials. It raised a $300K seed round in November 2022 from Right Side Capital Management.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Shu Wang founded OrcaSmart Group in Centerport, New York, as an online packaging marketplace between suppliers and brands.
- Seed round
OrcaSmart raised a $300K seed round from Right Side Capital Management in November 2022 (PitchBook reports $1.3M raised in total).
- No public outcome
No shutdown announcement, acquisition, or bankruptcy was publicly documented; PitchBook lists the company as Out of Business.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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