DigitalReef
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
DigitalReef was a Miami, Florida-based mobile marketing and connected TV (CTV) technology company. Formed from the combination of several mobile advertising and content businesses, it ran a global ad-tech platform for brands, marketers and app developers, spanning mobile marketing, CTV and mobile content distribution across the Americas. The company claimed access to more than 580 million registered users through carrier and OEM distribution partnerships. In March 2023, DigitalReef merged with Gamers Club, Latin America's largest video-gaming matchmaking platform and community hub, and the combined company was rebranded as Siprocal, a cross-device gaming distribution, engagement and monetization platform.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
DigitalReef was established in Miami as a global mobile marketing technology company, consolidating mobile advertising and content businesses.
- Acquisition
DigitalReef merged with Gamers Club, Latin America's largest gaming community hub, on March 7, 2023; the combined company was rebranded as Siprocal.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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