Next One's On Me
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Next One's On Me (NOOM) was an Austin-based mobile gifting app founded in 2012 by Sara Rodell and Jeffrey Schwartz. It let users send a friend a treat — like a coffee or beer — from a local Austin outlet without having to buy it in person. The app went live in March 2012, but most users turned out to be from outside the redeemable area. The founders later pivoted the business into Loop & Tie, a curated corporate gifting service with artisan-made products, removing the locational restraint.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded and launched
Sara Rodell and Jeffrey Schwartz founded Next One's On Me in Austin; NOOM went live in March 2012 as an app for gifting coffee and beer from local outlets.
- Pivoted to Loop & Tie
With 70% of users outside the Austin redeemable area and better margins in gifting, the founders pivoted the company into Loop & Tie, a curated gifting service for individuals and companies.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.