FAILDEX失樂園
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SeedFi

The business, the turning points, and the decisions behind them.

Founded2019
Event year2022
FundingUS$69M
Some sections are still being researched2 / 4

Sections to complete:02 · 05

01 / WHAT IT BUILT

What the company did

SeedFi was a financial health fintech founded in March 2019 by Jim McGinley (CEO) and Eric Burton (COO), whose team had worked at both mission-driven startups and big banks like JPMorgan Chase and Capital One. It built products for Americans living paycheck to paycheck — Credit Builder and Borrow & Grow — designed to help users build credit, save money and access funds. Its two flagship products combined savings with credit so that customers could address immediate credit needs while building toward a better financial future. Andreessen Horowitz led both its $4 million seed round at founding and its $65 million Series A in February 2021 ($15 million equity plus $50 million in debt), with Flourish, Core Innovation Capital and Quiet Capital participating; total funding reached $69 million. In late 2021 Credit Karma partnered with SeedFi to offer Credit Builder to its members — members increased their credit score by an average of 21 points in 30 to 45 days and built up over $10 million in savings.

02 / FAILURE REASONS

Pending assessment

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03 / EVENT HISTORY

Events in the structured record

  1. Founded

    Jim McGinley and Eric Burton found SeedFi in San Francisco; Andreessen Horowitz leads a $4 million seed round.

  2. Series A and launch

    SeedFi raises $65 million ($15M equity + $50M debt) in February, led by a16z, and launches publicly; in late 2021 Credit Karma partners with SeedFi to offer Credit Builder to its members.

  3. Acquired by Intuit

    On December 1, 2022, Intuit announces an agreement to acquire SeedFi (legal entity McBurberod Financial, Inc., d/b/a SeedFi); terms undisclosed. Upon close, SeedFi becomes part of Intuit's Credit Karma business, combining its Credit Builder technology with Credit Karma's credit-bureau relationships.

04 / CONTEMPORARY REBUILD ASSESSMENT

Difficulty of rebuilding this project today

Material for this section is being gathered and checked. It will appear here once ready.

Rebuild difficultyPending assessmentNot completed
Scoring basisNot completed
ScalabilityPending assessmentNot completed
Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN / AFTERMATH

Pending assessment

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