GoalProfit
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
GoalProfit was an Austin, Texas-based SaaS company founded in 2020 by ex-IBM executives Maxim Morozov and Oleg Sidorkin, with operations in Helsinki, Finland. It offered a low-code retail optimization platform that empowered retailers to build customized intelligence applications on a proprietary data engine, including AI-driven price optimization, price-zone clustering and markdown optimization. The company raised a $655,000 pre-seed round and employed about 15 people.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
GoalProfit was founded in 2020 by ex-IBM executives Maxim Morozov and Oleg Sidorkin in Austin, Texas.
- Pre-seed funding
GoalProfit closed a $655,000 pre-seed round led by business angels and YellowRockets VC to expand its engineering and sales teams.
- Acquired by Digital Wave Technology
In March 2023 GoalProfit was acquired by Digital Wave Technology; the terms were not disclosed.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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