Direcon
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Direcon was a social audio analytics platform founded in 2021 by Buğra Kaan Ayaz, based in Bethesda, Maryland. It let brands, influencers, agencies and individuals track the performance of their rooms on social audio apps - Clubhouse, Twitter Spaces and Spotify Greenroom - with real-time insights into rooms, audience interests and demographics, plus historical data and an NFT analytics tool for upcoming projects. The company raised a $100,000 seed round in February 2021.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Buğra Kaan Ayaz founded Direcon in 2021 as the first social audio analytics platform, tracking rooms on Clubhouse, Twitter Spaces and Spotify Greenroom; it raised a $100,000 seed round in February 2021.
- Out of business
On May 25, 2024, PitchBook recorded Direcon as Out of Business, ending its operation as a social audio analytics platform.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.