SumAll
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
SumAll was a New York startup founded in 2011 by Dane Atkinson, Davin Chew and Korey Lee. It built a cloud analytics service for small and medium businesses that connected data from Instagram, Google Analytics and other services into one dashboard, visualizing social media and business metrics for marketers and entrepreneurs.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Dane Atkinson founded SumAll in New York to give SMBs a single analytics dashboard for their social and business data.
- Funding round
SumAll raised a $6 million Series A for its data connection and visualization service, including $500,000 earmarked for charity.
- Operations ended
The service ceased operating around May 2020; the sumall.com site went offline in 2021 with no acquisition announced, and the company is defunct.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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