Felt
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Felt (formerly Mine'd) was an emotional-wellness startup co-founded by CEO Aaron Albert. It built an AI-driven platform that matched individuals with therapists using natural language processing and machine learning — analyzing communication styles, personality traits, and shared values to predict compatibility — initially as a consumer app. In March 2024, Journey — an employee-focused mental-health company offering an employee assistance program used by Walgreens and Universal Music Group — acquired Felt to integrate its matching technology into Journey's backend product.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Mine'd funding
Felt, then known as Mine'd, raised $3.5 million in a round led by Listen Ventures for its emotional-wellness app.
- Acquired
In March 2024, Journey acquired Felt to enhance its employee assistance program; Felt's AI therapist-matching technology was integrated into Journey's backend product.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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