VOCHI (acq. by Pinterest)
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
VOCHI was a Belarus-based video creation and editing app founded in 2019 by Ilya Lesun, Anna Buglakova, Vasily Kasnitsky and Sergei Malyutin, incubated by Bulba Ventures. Its proprietary computer vision-based video segmentation algorithm applied effects to specific moving objects in videos, and the app grew to over 500,000 monthly active users and $4 million in annual revenue.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
VOCHI is founded in Belarus, building a computer vision-based video effects app.
- Funding round
Flyer One Ventures leads a $1.5 million seed round in May 2020; the app later reports over 500,000 monthly active users and $4 million in annual revenue.
- Acquisition
Pinterest acquires VOCHI in December 2021 for an undisclosed sum, bringing in its 40-person team and IP to expand Pinterest's video creation tools; the app continues as a standalone experience.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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