Songza
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Songza streamed curated music playlists tailored to activities, time and mood.
02 / Songza FAILURE REASONS
Failure reasons
Google folded Songza’s playlist and recommendation features into Google Play Music, then ended the separate service. This explains product consolidation; it does not establish bankruptcy.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Songza was founded.
- Migration and closure announced
On 2 December users were told the service would end on 31 January 2016 and offered account migration.
- Scheduled service ending
31 January was the announced ending date for Songza’s separate service.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Features integrated into Google Play Music
- 02
Users offered account migration
- 03
Separate Songza service scheduled to end