SipScience
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
SipScience was a Chicago-based analytics company serving the regulated beverage alcohol industry, which had almost no visibility into consumer behavior inside bars and restaurants. Its platform captured real-time behavioral data on out-of-home alcohol consumption and attribution, offering brands, agencies and marketers custom surveys, sales-effect studies and digital targeting; it also ran a consumer app enabling contactless payments at bars and restaurants with a subscription for drink discounts.
02 / SipScience FAILURE REASONS
Failure reasons
No public explanation for SipScience's failure was published. The company operated in a narrow niche (on-premise alcohol analytics), raised only about $2.1 million in seed funding, and was marked out of business by PitchBook in November 2024.
03 / EVENT HISTORY
Events in the structured record
- Company founded
SipScience is founded in Chicago to provide analytics and digital targeting for the regulated beverage alcohol industry (one source dates founding to October 12, 2017; other sources give differing years).
- Seed funding
SipScience raises a $2.1 million seed round in January 2021, after a $100,000 round in March 2020, bringing total reported funding to $2.1 million.
- Out of business
PitchBook marks SipScience as Out of Business on November 7, 2024.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
SipScience raised about $2.1 million in total (a $100,000 round in March 2020 and a $2.1 million seed round in January 2021).
- 02
PitchBook lists its status as Out of Business as of November 7, 2024.
- 03
No reliable loss figure with subject/period/basis was disclosed; the $2.1 million was capital raised, not a loss.