Gently
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Gently (formerly Wearloom) is a San Francisco secondhand-fashion shopping aggregator founded in March 2021 by Samuel Spitz and fellow Rice University graduate Kunal Rai. Described as 'Amazon for secondhand', it lets shoppers search, filter and set alerts across resale sites including Poshmark, Depop, eBay, ThredUp, Vestiaire Collective, Rebag, Grailed, GOAT, StockX and TheLuxuryCloset from one place, taking a percentage of the sales it drives. In September 2022 it raised $2 million in pre-seed funding from over 20 investors including Jason Calacanis's Launch, Dorm Room Fund and V1.VC. No shutdown or acquisition has been publicly documented; the company remains active.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founding
Samuel Spitz and Kunal Rai founded Gently (as Wearloom) in March 2021, starting by manually compiling secondhand search results via email before building the platform.
- Pre-seed
The company raised $2 million in pre-seed funding in September 2022 from over 20 investors including Jason Calacanis's Launch, Bloom Tech's Austen Allred, Shutterstock's Jon Oringer, RXBar's Peter Rahal, Dorm Room Fund and V1.VC.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.