SnipSnap
The business, the turning points, and the decisions behind them.
Some sections are still being researched1 / 4
Sections to complete：02
01 / WHAT IT BUILT
What the company did
SnipSnap was a Philadelphia-based coupon app founded by Ted Mann (sources place founding in 2011–12). It billed itself as the first app to scan, save and redeem printed coupons on a mobile phone: users photographed paper coupons, the app identified the barcode and created a mobile-optimized one retailers could scan. Uploaded coupons were crowdsourced, so one person's photo became available to all users—over 100 million coupons were compiled, claimed to save users over $200 million. An enterprise line let retailers like Bed Bath & Beyond, Rite Aid and Toys R Us create coupons for their own channels. It raised about $4 million.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Legal battles
Coupon-book publisher KidStuff sues SnipSnap for copyright infringement over uploaded coupons; the suit is settled in early 2015. A planned partnership with Valpak also collapses within days.
- Acquired
In January 2015, visual-search provider Slyce acquires SnipSnap for $6.5 million in cash and stock, including its enterprise product line.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Acquired by Slyce in January 2015 for $6.5M cash and stock.
- 02
No reliable company-level loss figure disclosed.