FAILDEX失樂園
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Hypnos

The business, the turning points, and the decisions behind them.

Founded2019
Some sections are still being researched2 / 4

Sections to complete:02 · 05

01 / WHAT IT BUILT

What the company did

Hypnos Virtual is a Little Rock, Arkansas immersive-media startup founded by Mike 'Kaz' Kaczkowski. Its product, Scentscape, is a neuroscience-based Bio-Media device that adds choreographed scent tracks to TV, VR, gaming and other media — a mini-fridge-sized cinema model promising millions of different scents, with an AI component to deliver the right scents at the right times. In October 2021 it was raising capital via PR to become a metaverse entrant.

02 / FAILURE REASONS

Pending assessment

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03 / EVENT HISTORY

Events in the structured record

  1. Founded

    Hypnos Virtual was founded in Little Rock, Arkansas by Mike 'Kaz' Kaczkowski to build Scentscape, a scent-based immersive media device.

  2. Metaverse push

    Hypnos Virtual pushed Scentscape as a metaverse entrant, with a cinema model creating millions of scents and a Wefunder campaign.

04 / CONTEMPORARY REBUILD ASSESSMENT

Difficulty of rebuilding this project today

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Rebuild difficultyPending assessmentNot completed
Scoring basisNot completed
ScalabilityPending assessmentNot completed
Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN / AFTERMATH

Pending assessment

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