ShopWith
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
ShopWith was a San Francisco mobile shopping app founded in 2018 by Aaron Chou and Melody Kim, former product managers at Facebook and Amazon. Billed as a mobile QVC for Gen Z shoppers, the app let users browse virtual storefronts alongside their favorite fashion and beauty influencers, see exactly which products those creators had featured, and buy without leaving the app.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Aaron Chou and Melody Kim found ShopWith in San Francisco as a mobile-first, influencer-driven shopping app.
- YC Demo Day launch
ShopWith launches publicly at Y Combinator's Summer 2018 Demo Day, where the company claims one beauty influencer earned $10,000 in five hours through the platform.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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