Unreserved
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Unreserved was an Ottawa-based property technology company that built a real-time online auction platform for buying and selling homes. Its platform let buyers place visible bids and sellers avoid blind-bidding wars, and it operated as a full-service auction company offering staging, marketing and promotion. The company later pivoted to a tech-powered real estate brokerage offering full-service listings across Ontario at a 0.5% commission.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Unreserved was founded in Ottawa, Canada, to bring transparent online auctions to residential real estate.
- Seed round
The company raised a C$33.85 million seed round led by E INC founder Ryan O'Connor, with investors including former Royal LePage president Simon Dean and Intercap's Jason Chapnik.
- Brokerage pivot
Unreserved evolved into a privately owned, tech-powered real estate brokerage offering full-service listings across Ontario at a 0.5% commission, partnering with Urbanimmersive for 3D virtual tour technology.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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