Sooper
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Sooper was a Brazilian B2B marketplace for construction materials founded in May 2021 by Rafaela Khouri and Hygor Dupin. Connecting suppliers and distributors with small retailers - with next-day delivery and retailer credit financing - it raised a $5.7 million seed round led by Kaszek and Canary.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Rafaela Khouri, former B2B director at QuintoAndar, and Hygor Dupin found Sooper in Sao Paulo and launch the B2B construction-materials marketplace months later.
- Peak funding round
Sooper closes a $5.7 million seed round led by Kaszek and Canary, with about 40 employees and fast-growing revenue.
- Acquisition
Sooper merges with Colombian construction marketplace Tul, combining into a portfolio of 82,000 products and 10,000 customers across Brazil, Colombia and Mexico.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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