Datajoin
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Datajoin was an Orem, Utah-based B2B marketing technology company founded in 2018 by Sam Fonoimoana, a former Domo and Ancestry.com analytics leader (formerly known as Stoke Analytics). Its no-code platform integrated first-party sales and marketing data from application to application - connecting web analytics tools like Google Analytics and Adobe Analytics with Salesforce and other marketing systems - so marketing teams could eliminate data silos and activate customer data directly in the tools they used daily. Customers included Adobe, Comcast Business, Viasat, Equifax and VMware.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Sam Fonoimoana founded Datajoin (as Stoke Analytics) in Utah, initially as a consulting firm helping companies integrate their martech stacks.
- Seed round
Datajoin raised a $3.5 million seed round led by Sepio Capital at a $9.27 million post-money valuation, becoming the first VC-backed, Polynesian-founded tech company.
- Acquired by Fullcast
Fullcast, the Go-to-Market platform, acquired Datajoin to unify customer journey analytics; founder Sam Fonoimoana joined Fullcast as general manager of the new product line.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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