M80
The business, the turning points, and the decisions behind them.
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Sections to complete:02 · 05
01 / WHAT IT BUILT
What the company did
M80 is a US-based esports organization founded in December 2022 by Marco Mereu, former chief operating officer of XSET. It fields teams in titles including VALORANT, Rainbow Six: Siege, Counter-Strike and Street Fighter, and raised a $3 million seed round in 2023 led by Expert Dojo, VT Technology Ventures and Practical Venture Capital to expand across esports, content creation and consumer products, with ambitions to become a web3-enabled gaming organization.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Marco Mereu, former COO of XSET, founded the esports organization M80 in the United States in December 2022, fielding teams in VALORANT, Rocket League, Rainbow Six: Siege and Street Fighter.
- Seed funding
M80 raised a $3 million seed round led by Expert Dojo, VT Technology Ventures and Practical Venture Capital, with tennis star Daniil Medvedev joining the ownership group, to expand across esports, content creation, consumer products and its M80 Labs innovation arm.
- Expansion
M80 announced the acquisition of Beastcoast, entering Dota 2 for the first time and adding commercial partners including Exodus, ZOWIE, Secretlab and Aim Lab.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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