Mattermark
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Mattermark collected company and personnel data, including business descriptions, employee numbers and industry information, for business research.
02 / Mattermark FAILURE REASONS
Failure reasons
Mattermark's failure was a classic story of a good product in too small a market. The startup-data platform won genuine traction with investors - booking $1 million in revenue in 2014 and $2.4 million in 2015 - and raised over $17 million in venture funding, including a $7.3 million round at a $42 million valuation in 2016. But growth flattened as the venture-data niche proved too small to support the business, and in December 2017 the company was sold to FullContact for under $500,000 in cash plus stock - with common stockholders getting nothing. The acquisition ended Mattermark as an independent company.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Mattermark was founded.
- Acquisition reported
A 19 January report confirmed FullContact’s acquisition and planned use of Mattermark’s dataset. This publication date is not treated as the transaction date or evidence of permanent closure.
- Acquisition
Mattermark was acquired.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Acquired by FullContact in December 2017; deal terms were not disclosed; common stockholders received nothing.
- 02
Had raised over $17 million in total, including a $7.3 million round at a $42 million valuation in 2016.
- 03
Reported 2014 revenue of $1 million and 2015 revenue of $2.4 million (~$300,000 MRR by 2016).
- 04
The venture-data niche could not support the business at its funding scale.
- 05
No reliable loss figure disclosed; funding and acquisition price are not losses.